megalong beef

Retail chain development from strategy to execution

Megalong Beef was an ongoing brand development exercise that involving developing and applying an identity to all facets of the business.


Below is a very small sample of the work done, which also included e-commerce, instore design and a great deal of retail and corporate advertising.

Logo design in colour and black and white
Various pieces of marketing collateral
A few of the many retails posters
Some more examples of developing the brand and applying it to a wide variety of corporate imagery